How to get your first 10 customers with no budget, no brand and no sales team
You all know the moment: An investor asks what traction you have, and the honest answer is... none yet.
You don't have a marketing budget, nobody outside your own network has heard of you, and there's no sales team. It's just you, a spreadsheet of half-warm contacts and the creeping feeling that every other founder in the room has already cracked this.
Here's what nobody tells you upfront:
Your first 10 customers were never going to come from a marketing budget or a brand launch anyway. They'll come from somewhere else entirely, and there's a method to finding out where that is.
That's what Charles will walk us through in this highly practical session.
Charles Hope, founder of Your Startup Advisor, is back in the Founder Growth Rooms to tackle one problem head-on: getting real paying customers before you have any of the resources that are supposed to make that possible.
If you caught his last SeedLegals session, "Validating your idea is not customer discovery", you'll know Charles doesn't give generic startup advice. He names exactly what founders get wrong, and what to do instead.
Who this is for
Founders at pre-seed or seed stage who need traction on their fundraising timeline, not on their marketing budget's timeline. If you've got a blank "traction" slide and an investor conversation already booked, this session is for you.
What you'll walk away with
A concrete method for finding and closing your first ten customers without ads, an audience or a sales process
A way to talk to investors about "no traction yet" that reads as progress, not an excuse
The early moves Charles has seen actually work, and the ones that waste founders' time
One clear next step you can take the day after the session
About Charles Hope
Charles is the founder of Your Startup Advisor. He's spoken for SeedLegals before, and founders keep asking him back because he tells them what he'd actually do, not what sounds good in a deck.
The details
This is a webinar, hosted by Emily Tippins at SeedLegals.
Can't make it live? We'll send you the recording within 48 hours, so register either way.
Register now, and bring your toughest "but we have no traction" questions. Charles will be taking them live.