Founder-Led Sales in Hard Mode: Lessons from going-to-market in Germany’s most regulated industry

​Lessons from building and commercializing open-source healthcare infrastructure (service.health / ere.health).

​It doesn't get any harder than building a Startup in German Healthcare: long procurement cycles, strict compliance, and very, very low trust for newcomers.

​In this session, Manuel Blechschmidt (Co-Founder & CEO @ service.health) shares what founder-led GTM and early sales look like when you’re selling into one of the most regulated markets in Europe - while building deeply technical products, including open-source components.

​What we will cover:

• ​Regulation & “the German Healthcare Wall”: what actually blocks startups (and what doesn’t)

• ​Timing as the #1 success factor: how to pick the right wave + avoid building too early/too late

• ​Operating during long sales cycles - how to run process, priorities, and momentum without burning out

• ​Open source in practice - how OSS can build trust and adoption, and where it gets tricky

• ​US expansion lessons - what changes (market, sales motion, positioning) when you go across the Atlantic

​Format: ~60-70 min input + 20-30 min Q&A, so bring any questioins you have! :)

​📍Dark Matter @ 1pm // coming Monday