Growth & Marketing from Series A to D with Sheena Shiravi

​Please join us for this Growth & Marketing session with Sheena Shiravi, who was most recently the VP of Marketing at Eaze, the leading cannabis marketplace and delivery company in the US. 

​Sheena started at Eaze in 2015, when the company was still a Series A startup navigating the newly formed cannabis delivery industry. During her 6 years at Eaze, Sheena oversaw the growth of the Communications team and later went on to lead and grow the Marketing division. 

​In this session, she will share her experiences building the communications and marketing teams from Series A to D and her lessons learned over the years.

​Speaker Bio: 

​Sheena Shiravi was most recently the VP of Marketing at Eaze, the leading cannabis marketplace and delivery company. In her role, she was responsible for the marketing strategy while overseeing the team that drives new user acquisition, user retention and builds the Eaze brand.

​She is an experienced marketing professional with a demonstrated history of growing and scaling marketing channels focused on user acquisition, activation, retention, revenue, and referral. Coming to marketing from communications, she is an expert in brand-driven storytelling through integrated marketing strategies.

​Prior to Eaze, Sheena was a member of the corporate communications team at Alibaba. A seasoned technology marketing and communications professional, her experience includes representing B2C, B2B, and enterprise technologies at leading Tech Public Relations Agencies.

​She holds a BA in Political Economics from the University of California, Berkeley.