​How to build a standout consumer brand in a crowded marketplace — using the exact playbook behind DÒDÒ, the world's first plantain-infused rum.

​Here's the question most brand builders get wrong.

​They think standing out requires a revolutionary idea. A category-creating innovation. Something the world has never seen before.

​It doesn't.

​The brands that reach real scale — Poppi, Graza, Liquid Death, DÒDÒ — all entered industries that already existed. They identified one clear friction point. Made one focused, visible tweak. And redirected demand that was already there.

​This masterclass gives you the exact framework to find your tweak, name it, own it, and sell it — in three hours.

​The real value of what you're getting

​This isn't a passive lecture. It's a working session. You'll leave with tangible assets.

• ​3-Hour Live Masterclass with Tola Alade

• ​Complete DÒDÒ Case Study Breakdown

• ​Guided Brand Audit Workshop

• ​One-Page Brand Playbook Template

• ​4 Additional $100M+ Brand Breakdowns

• ​Access to 56-page Brand Playbook (post-session)

​Total Value: £1,000+
Your Investment: £150 (or ₦250,000)

​Your facilitator: Tola Alade

​Tola Alade is the Founder & CEO of Marmalade Ventures — the venture studio behind DÒDÒ, Orange by Marmalade (brand strategy consultancy), and Marmalade Collective (5,700+ member cultural community).

​He turned an April Fool's prank into a premium spirits brand that sold out its first batch with zero marketing spend. His ventures have raised over $2M in funding from investors. His pitch decks have helped raise $52M in total funding across his career. And he's spent 15+ years building brands that change how the world sees African culture.

​He's not a coach who shouts from the sidelines. He laces up his boots and plays alongside you.

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