From Posts to Reels: Simple Social Media Strategies for Artists
Social media is one of the most powerful ways to share your work and connect with your community, but it can also feel confusing, time-consuming, and overwhelming.
In this hands-on, beginner-friendly session, you’ll learn how to use social media in a way that feels creative, realistic, and sustainable, without feeling like you have to be everywhere or post every day.
We’ll cover:
Which platforms make the most sense for artists, and how to choose where to focus
Simple ways to create engaging posts, and easy, approachable video ideas
Tips for getting started with reels/video using just your phone (plus optional low-cost tools)
Basic accessibility practices and why they matter
Consistency strategies that fit your schedule
Helpful tools for planning and scheduling content
How to use AI to help generate ideas, captions, and even videos
Key takeaway: You don’t need to do everything; you just need a simple strategy you can stick with. By the end, you’ll have practical ideas and tools to confidently share your work and build visibility over time.
About Our Speaker
Susu Wong, Founder and CEO of Tomo360
Susu Wong is the visionary Founder and CEO of Tomo360, a leading digital marketing agency based in Lowell. Under her leadership, Tomo360 has become a trusted partner for businesses, nonprofits, higher education institutions, and government agencies, helping them thrive in the digital landscape. Susu and her team are known for delivering tailor-made websites and marketing strategies that consistently exceed client expectations, driving growth and brand recognition.
With a unique blend of marketing acumen, business insight, and technical expertise, Susu provides her clients with a competitive edge, ensuring their innovative and effective marketing efforts. Her commitment to client success has solidified Tomo360's reputation as a results-driven agency.
Before founding Tomo360 in 2012, Susu honed her skills across various industries, including high-tech, healthcare, biotech, higher education, and startups. This diverse background enriches her marketing approach and instills confidence in her ability to adapt and excel in any industry.
In addition to her professional achievements, Susu is deeply committed to empowering others and giving back to the community. In 2010, she co-founded Women Accelerators, a nonprofit dedicated to helping early-stage women professionals advance their careers through education, mentorship, and leadership training. She also serves as a founding member and Director of the Board of the Massachusetts LGBT Chamber of Commerce and as a Board Member of OutBIO, the biotech industry’s largest LGBTQ professionals group.
Susu's educational background and certifications are a testament to her dedication to continuous learning and staying at the forefront of industry trends. She holds a Master of Science in Management from Lesley University and has certifications in digital marketing from Northeastern University and website design from Georgetown University.
Explore her career profile on LinkedIn.