Product Thinking for Non-Product Founders with Women in HealthTech & Xmartlabs
Not everyone is a product person (thank goodness!). But when you’re building in healthtech, you do need a strong product framework to inform your strategy.
In this panel, we'll discuss what it means to "put on your product hat," how and when to apply the product mindset to what you're building, and where to go for product expertise.
This event is for founders without a product background, developers who want to build their product chops, and investors deepening their product analysis skills. If you’ve ever asked yourself, “What’s the big deal with having a CPO? When do we bring in a product person? What should I know about product?” this panel is for you. And of course, we’ll have plenty of time for networking with others who are thinking about these questions.
Panel
Melissa Wallace, brings over 25 years of marketing and venture-building experience across consumer, B2B, and agency sectors. In 2023, she launched Fierce Foundry, the first FemTech Venture Studio in the U.S. dedicated to closing the gender funding gap by building and co-founding women-led health tech companies from idea to exit.
Kate Huber, is a healthtech product leader with 13+ years of experience helping teams navigate the messy middle between bold ideas, regulatory constraints, and real user needs. She helps founders build products that learn fast, scale responsibly, and hold up in complex healthcare environments.
Brittany Sigler, MPH, DrPH is a digital health product leader with 12+ years experience. She has built and scaled technology digital solutions that enhance consumer engagement, drive behavior change, and improve health outcomes. Brittany specializes in 0-1 product strategy, leveraging data science, UX research, and academic rigor to develop evidence-based products.
Teresa Rufín,MPH, is a Senior Product Manager at The Atria Institute, a membership-based health care practice delivering personalized, preventive medicine grounded in up-to-the-minute science. She is passionate about leveraging cutting-edge technology and scientific research to make healthcare more effective, accessible, and enjoyable.
This is a community-first event designed for thoughtful conversation, shared experiences, and meaningful connections among women working in all areas of healthtech.
Your Hosts
Xmartlabs is an Uruguay-based software development studio, offering nearshore development support with fractional CTO consulting and embedded engineering teams. We work with companies from launch to enterprise to accelerate production, implement lean development, and maintain technical infrastructure.
Women in Healthtech is a community for women and non-binary talent to gather and share their exciting work in healthcare. Built by multi-time founder Oriana Fuentes