2026 in AI Search: What Actually Changed for Marketers
2026 was the year search stopped being just search. AI Overviews expanded, more answers ended without a click, and buyers started asking ChatGPT and Gemini before Google.
This session covers what actually changed, what didn't, and what to do before you plan 2027.
You'll leave with
A clear view of the 2026 shifts: AI Overviews, zero-click and AI assistants as a discovery channel
Why organic traffic is no longer the whole story
How to measure visibility inside AI answers ("share of answer")
Three questions to answer before setting your 2027 search budget
45 minutes: 25 min briefing, 20 min Q&A.
For CMOs, VPs and directors of marketing, heads of digital, SEO and content leaders at mid-size and enterprise companies.
Can't attend live? Register and we'll send the recording.
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