Defending Your Budget
When Your Board Asks "... And What Are We Getting ???"
Agency owners and fractional growth leaders are often asked to deliver results without a clear picture of what they’re offering or who they’re targeting. The result: unclear positioning, weak traction, and difficulty tying marketing spend to outcomes.
This session focuses on bridging the gap between marketing investment and board-level expectations, equipping you to drive and communicate performance in a way that builds clarity, confidence, and alignment.
You’ll hear from leaders who have been on both sides of the table:
Sarah Murphy A seasoned marketing and brand leader with experience across major organizations including the New York Stock Exchange (NYSE) and Condé Nast, known for aligning brand, customer experience, and performance to drive meaningful business outcomes.
Andrew Newman A growth and marketing leader who has held leadership roles across high-growth startups and global institutions, including BlackRock, helping teams translate strategy into measurable revenue and defend marketing impact at the executive level.
Steve Guberman Founder of Agency Outsight, helping founders scale, strengthen, and prepare their agencies for acquisition and host of Agency Bytes, the go-to podcast for agency owners.
If you’re an agency owner, independent consultant, or fractional growth leader navigating pressure to prove impact, this is a conversation designed for you focused on what actually moves the needle and how to communicate it in a way that earns trust and continued investment.
Hosted by: York Effect Live and All Things Advertising
York Effect Sprints™ Build pipeline through offer clarity and Audience Validation
Sponsored by: The Yard - a coworking space at the intersection of creativity, design, & play with multiple locations with a variety of shared and private workspace options to meet your team's needs. Built to inspire and cultivate success, The Yard is here to help you win! Learn more at theyard.com
This event is part of #AIWeekNY by Pulse NYC -- a community-led festival celebrating innovation across the AI ecosystem. More at https://pulse.nyc/ai-week/