

Win Attention, Earn Habit: The Art of Consumer Product
βWin Attention, Earn Habit: The Art of Consumer Product
βπ Freshworks Hall | 25 September 2026 | 02:50 PM β 03:35 PM
βIn consumer products, attention is rented.
βHabit is earned.
βWhat makes someone notice a product, try it, return to it β and eventually make it part of their lives?
βHear from three experienced consumer product leaders as they unpack the craft behind products that capture attention and create lasting behaviour.
βFeaturing:
βDipika Jaikishan β VP, Special Projects, Pronto
βShivalik Sen β Head of Product, Rapido
βAnuj Rathi β Founder & CEO, Profound.me; Ex-CPO, Cleartrip & Jupiter
βVaishnavi Devi, AVP, Product, Swiggy
βA conversation about attention, behaviour, product craft and building products people canβt stop using.
βLearn more: thegreatproductfestival.com