Building Blocks, presented by Notion
Startup success doesn’t happen all at once - it’s built block by block. Presented by Notion, Building Blocks is an invite-only half-day summit designed for a select group of startup founders and builders to go deeper on the playbooks shaping how startups build, monetize, and distribute products in the AI era.
Hosted at the newly opened Notion HQ in downtown SF, the afternoon features conversations with world-class operators and founders, a live taping of First Block, and closes with a happy hour to connect with fellow builders.
Agenda
2:30 PM — Guest Arrival & Welcome
2:45 PM — The Next Great Distribution Shift with Brian Balfour, Co-founder & CEO of Reforge
Brian will unpack how AI is rewriting distribution - and what founders need to know to place the right platform bets, sidestep costly traps, and build lasting GTM momentum.
3:30 PM — How to Price your AI Product with Madhavan Ramanujam, the world’s foremost expert on pricing and monetization strategy (featured on Lenny's Podcast)
Madhavan will explain why AI startups can’t “figure it out later” when it comes to monetization - and how to identify and nail your optimal pricing model from day one.
4:30 PM — Fireside with Fabian Hedin, Co-founder & CTO of Lovable
A candid fireside with the founder behind the fastest growing software startup ever on the product bets and bold moves that fueled their hypergrowth.
5:15 PM — Co-working at Notion HQ
Connect with fellow founders and builders in an open co-working session
6:00 PM — First Block Live podcast recording with Jesse Zhang, Co-founder & CEO of Decagon
A behind-the-scenes look at one of the fastest startup journeys in AI - from stealth to $1.5B unicorn in just a year.
7:00 PM — Happy Hour
Come for the AI insights, walk away with a roadmap to scale your startup - and a community of fellow builders to go with it.
Special Perk
All attendees will receive complimentary access to our flagship event Make with Notion, taking place on September 18 at Fort Mason in San Francisco.
About Notion
The AI workspace that works for you. Startups move fast — and Notion helps you move faster. From idea to IPO, build docs, manage projects, and run your team in one connected workspace powered by Notion AI. Apply now to get up to 6 months of Notion’s Business plan with Notion AI included — a $12,000 value.