Clay in Tennessee: Launch Event
✨ Purpose
Clay is one of the most capable GTM tools on the market today, but with great power comes great responsibility.
If you're bullish on Clay, join others who are feeling the same way at our kickoff event in Nashville, TN.
Learn more about Clay and walk away with best practices from co-hosts Jonathan Oldacre (Lytdryv) and Brandon Guerrero (The Kiln) and each other on Thursday, October 23, 2025.
🎁 Attendees will receive some free credits from the Clay team! 🎁
💬 Vibe
We'll welcome everyone with a quick networking session, then we'll kickstart the event with a live Clay workflow demo that combines theory with tactical pro-tips. We'll also dive into differences between RevOps and GTM Engineering, and get a quick recap of Clay's first conference: SCULPT 2025.
👩🏻💻 What You'll Learn
Define an ICP and build a TAM using Clay
Enrich contacts with company data
Use Claygent to identify business model and target customer.
Customize a workflow with AI to automate email outreach + a preview of Clay's new Sequencer.
🍔🍸 Food & Beverage
A round of appetizers and beverages will be provided from Pinewood Social.
⏰ Timing
4:00 - 4:30 | Grab a nametag, appetizer, and say hello!
4:30 - 6:00 | Live Clay Demo, GTM Engineering and RevOps discussion, SCULPT recap, Q&A
6:00 - 7:00 | Networking
👋 About your Hosts
Jonathan Oldacre is the Founder of Lytdryv, a GTM Studio that helps B2B companies build systems-led growth through his GTM Gravity™ framework. He’s also a Certified RevTech Expert and Clay Creator.
Brandon Guerrero is a leading GTM Engineer at The Kiln, working with enterprise clients to design and build systems that augment and amplify their work with AI at the center. Brandon is based in Knoxville, TN.