Roster Radio LIVE: The Confluence of Editorial Inspiration & Commerce In Beauty
Join your host, Ilina, as she sits down with not one, but three speakers for Roster Radio LIVE's IRL panel & networking event, at Ned's Club.
On this panel, we'll unpack how beauty’s creative language turns into measurable impact. We'll explore how editorial sensibility can inform brand storytelling & product strategy, how commerce teams translate emotional cues into ROI, and where collaboration often breaks down (or unexpectedly thrives).
🎙️On The Roster:
Vanessa Krooss, Senior Director of Brand, MERIT: Vanessa is the Senior Director of Brand at MERIT, where she has helped shape the brand's distinctive approach to storytelling and cultural marketing since 2022. Leading MERIT's collaborations, public relations, events and activations, and broader brand messaging programs through a time of enormous growth, Krooss has consistently developed initiatives and content that drive both commercial results and cultural resonance.
Daise Bedolla, Beauty Editor, Into The Gloss + Creator, I Just Want To Talk: Daise is the editor whose fingerprints are all over modern beauty—shaping its language and identity over the last decade from New York Magazine to Into The Gloss’ The Top Shelf, the column that became a cultural touchstone and launched Glossier. With bylines spanning VOGUE, The Cut, and Harper’s Bazaar, she now brings that same discerning eye to I Just Want To Talk, her Substack that’s quickly become essential reading.
*Third panelist to be announced soon.
⏰Call Time:
Doors Open: 6:00 PM
Networking: 6:00 - 6:45 PM
Panel: 6:45 - 7:30 PM
Gift Reception: 7:30 - 8:00 PM
📍The Venue: Ned’s Club is a place for diverse professionals to meet, work and have a good time. The magic room, where we will gather, is a beautiful space that is both warm and inspirational.
🛍Goodie Bags: Leave with a super special gift bag with products from some of the hottest brands:
💜K18's HeatBounce for detangled & softer hair, well protected from heat damage.
🤎Alice Mushrooms' decadent dark chocolate supplement formulated for sharp focus.
🧡Glowbar's newest launch, to soothe irritation, relieve redness, and protect skin barrier.
*Stay tuned for more about the brands.
🥤Sips By: Seoul Tonic, a premium Korean wellness brand born out of Australia that blends Eastern medicinal wisdom and modern science to elevate recovery, hydration, and beauty from within.
🥂Cash Bar: Our incredible venue partners are opening up their bar to you for the evening. Drinks aren’t included in your ticket to make them affordable for those who do not drink, but the cash bar is perfect for everyone who wants to grab a cocktail.
📸Get Snapped: As always, we will capture the evening and a photo dump will be made available here!
About your host: Ilina Luthra is a Beauty Brand Strategist with 8+ years of global, cross-functional experience. After months of a failed job search, she struggled to find a place where she could meet and connect with leaders and peers from the industry. ENTER, Roster Radio: The Beauty Discourse, a community & live event series designed to democratize access to thought-leadership in Beauty.💄🎙💭
We are proud to announce that this will be our first event where our membership program will be live. Don't hesitate to chat with your host, Ilina, if you have any questions.