"Creators investing in Startups" with Animal Capital

​Creators are the new angel investors! They turn media cash flows into startup equity and become the quintessence of internet leverage. And after seeing an explosion in the number of creators in startup cap tables, the next step was obvious: Raise a VC fund.

That’s what TikTok stars Josh Richards, Griffin Johnson & Noah Beck (100M+ fans combined) have pioneered with their new VC fund, Animal Capital. They’ve raised ~$15M and will back consumer, media & lifestyle startups from pre-seed to series A.

This makes a lot of sense. VCs spend their time justifying their added value beyond capital. Animal Capital won’t have to do that. Plus, with an average check size around $100k, they won’t have to fight their way into the best deals and most top VCs would happily get them non-threatening allocations. The best of both worlds.

That’s why we’re thrilled to have Animal Capital’s Managing Partner Marshall Sandman on our next Creator Economy Club! Lots of questions, lots of things to learn. Join us on Wed June 30th at 10AM PST on Clubhouse!

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PS: If you need an invite for Clubhouse, we got you here!