Stop Guessing What Your Customers Want | a workshop on finding the revenue hiding in your shopify store
STOP GUESSING WHAT YOUR CUSTOMERS WANT
A 40-minute hands-on workshop on finding the revenue hiding in your ecommerce experience
Your customers are already showing you what they want: what they click, ignore, search for, where they hesitate, and how they browse your products.
The question is whether you're using that behavior to decide what to change.
Join Mia Umanos, founder of Clickvoyant, for a practical workshop designed for Dream Ventures consumer founders on using customer behavior to make better merchandising decisions and turn those insights into A/B tests.
I'll also show founders some of the simplest A/B testing tools on the market and how to get started without an enterprise software budget. Depending on the platform, you can begin testing for as little as about $99/month.
Small changes can matter a lot. We've seen it across brands including Max & Lily, Unique Vintage, Branded Bills, Randolph Eyewear and Ranger Eyewear.
A few examples:
Max & Lily: reorganizing the homepage around the way customers actually shopped increased revenue per visitor 31.2% and purchase conversion 25.3%.
Unique Vintage: giving mobile shoppers a simpler way to browse by price increased purchase conversion 79%.
Branded Bills: merchandising around customer identity increased revenue per session 22%, conversion 9%, and average order value 8%.
In another ecommerce test, one seven-day experiment generated approximately $55,600 in incremental revenue.
These weren't complete redesigns. They were changes to how products were organized, explained, surfaced and discovered.
How much revenue could you be leaving on the table?
If your ecommerce business generates $50,000 a month online, improving revenue efficiency by:
10% = $5,000 more per month
20% = $10,000 more per month
30% = $15,000 more per month
That's roughly $60,000 to $180,000 of annual revenue opportunity at the same level of traffic.
Results will depend on traffic, conversion rate, assortment and economics. Every test won't produce a giant lift. But if you're doing $50,000 a month, even a modest improvement matters.
In the workshop, founders will learn how to:
read merchandising behavior to understand how customers actually shop
find friction and opportunity in existing ecommerce data
identify which observations are worth acting on
turn an observation into a clear hypothesis
design a simple A/B test that can prove or disprove it
choose an accessible testing tool and get a first test running
prioritize what to test when they don't have unlimited traffic, time or money
Framework: Data → Observation → Hypothesis → Test → Outcome
Bring your store. Leave with your next test.
October 19, 2026 · 40-minute interactive workshop + Q&A · For Dream Ventures founders
Hosted by Dream Ventures Accelerator. Annie Evans and Kelley Arena are angel investors who've deployed over $20M through angel syndicates and backed 50+ companies, including Chillhouse, Superpower, Alice Mushrooms, Sleep or Die and Hey Jane. Through DVA they've helped 250+ founders raise more than $25M.