Claude for Marketing: A 5 hour deep dive
Most marketers use Claude like a faster intern: paste a prompt, grab the output, move on. It works, but you're leaving most of the value on the table. This session is about the shift from using Claude to building with Claude — setting it up as a system that knows your brand, plugs into your tools, and does real marketing work with you.
What we'll cover
1. Set up your Claude marketing workspace
The foundation everything else sits on. We'll build a Project that carries your brand voice, tone, and product context — so you stop re-explaining yourself every conversation. This is also where we cover prompting the way marketers actually need it: briefs, edits, and getting output that sounds like you instead of like everyone else.
2. The content engine
Copy across every channel — blog, email, ads, social — and the repurposing workflows that turn one asset into ten (a single webinar into a full launch week). You'll also learn to use Claude as an editor and critic, not just a writer: pressure-testing your own drafts, tightening weak copy, and catching the stuff you'd normally miss.
3. Campaign brains
Where strategy comes together. Positioning, personas, and messaging that actually hold up under scrutiny — plus competitor scans, launch plans, and a complete content calendar. You'll go from a blank page to a plan you could ship.
4. Make it visual
Marketing isn't just words. Using Claude Design and artifacts, you'll generate and iterate on landing pages, one-pagers, and social concepts live — watching ideas become something you can actually see and refine in real time.
5. Automate the boring parts
The final step: wiring Claude into your real stack with Skills, connectors, and MCPs. This is what separates a neat demo from a tool you use daily. Everyone walks out with their own reusable marketing assistant, connected to the tools they already work in.
Q&A
We open the floor to your questions — your setup, your edge cases, your stack.
Who it's for
Marketers, founders, and content people who already use Claude a little and want to go properly deep. You don't need to code. You do need to be ready to build alongside us rather than just watch.
What to bring
A laptop, a pro Claude account, and one real brand or product you want to work on for the session. Or use the demo material that we prepared.
What you'll leave with
A Claude workspace that knows your brand voice and product
A batch of real content across channels, built from one source asset
A landing page or one-pager you built live
Your own marketing assistant, wired into your tools