Science of onboarding and growth, lessons from the trenches

​Join us for light bites, drinks, and an informal panel discussion about the science of successful customer onboarding. We’ll hear insights and tactical takeaways from:

• ​Kristen Berman, CEO & Co-Founder at Irrational Labs

• ​Cassie Yount, Product Marketing at LinkedIn

• ​Kelvin Kwong*, CPO at Mars Petcare

​We’ll explore:

• ​Real world testing strategies and examples of onboarding wins (and losses)

• ​Using behavioral data to drive momentum and reduce friction

• ​Optimization tactics at checkout and when to move from free to paid

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​*Speaker Update: Kelvin Kwong will be joining the panel in place of Kelly O’Shaughnessy.