WORKSHOP: 2 Years of Sales Recorded From Startup to Scaling

​2 Years of Recorded Sales: From Startup to Scale

​11 September | 8:30–9:00

​Tech Open, Stockholm

​What if you could skip the theory and watch actual recorded footage of how a Nordic B2B sales engine is built from scratch?

​Most sessions tell you how to scale using polished frameworks on a slide. In this unfiltered, video-led workshop, Salesdata Co-Founder Armando Abrahamsson opens up the archive and walks you through the real footage behind growing a company - cold calls, demos, ad shoots, analytics sessions, and call reviews.

​You’ll see the exact end-to-end loop in action: the sales call that reveals the message -> the message that becomes the ad -> the ad that fills the pipeline -> the analytics that reveal what to ditch -> the review that restarts the loop. Built specifically for Swedish and Nordic B2B teams - not a translated US playbook.

​How the workshop works

​We'll start promptly at 8:30. Please arrive a few minutes early to settle in.

​Places are limited, so be sure to register early to secure your spot.

​This is an interactive, hands-on teardown designed to give you practical tactics rather than high-level slides.

​Please bring your mobile phone, as you'll need it to scan on-screen QR codes to grab the templates, workflows, and session resources.

​📍 Workshop location: All Tech Open workshops take place in the Workshop Tent, located at the entrance to the Tech Open venue in the tent closest to the fountain in Kungsträdgården.

​Who should attend?

​This session is built for Nordic B2B founders, sales leaders, and operators who own both pipeline generation and marketing spend without a massive team behind them.

​Ideal roles include:

• ​Founders & Early Commercial Hires: Pre-Series A founders and first sales/growth hires building their initial commercial engine

• ​Sales Leaders & Directors: Sales leaders running teams of 1–15 reps who still actively close deals

• ​Growth & RevOps Leads: Operators owning pipeline, lead generation, and CRM execution (HubSpot, Attio, or custom setups)

• ​B2B Agencies & Consultants: Teams serving B2B clients with outbound, pipeline strategy, and sales intelligence

​What you'll gain

• ​Unfiltered Video Teardowns: Real footage of successful cold calls, converted demo meetings, ad iterations, and lost deals to see what actually works.

• ​The Full-Loop Playbook: A step-by-step sequence connecting sales call messaging directly to ad campaigns, pipeline generation, and CRM analytics.

• ​Immediate Implementation: A clear system you can run immediately using your existing stack - your CRM, ad account, and phone.

• ​Exclusive Advisory Access: Opportunity to scan a QR code during the session for a free 1-on-1 GTM advisory call with Armando Abrahamsson.

​This workshop is part of Tech Open, the free open-air tech conference taking place during Nordic Tech Week in the heart of Stockholm.