NovoJuris - The Fine Print #1: You Are Not Your User: What Your Users Know That Your Team Doesn’t
This 15-minute lightning talk will help founders and senior leaders understand how to approach consumer insights and market research, integrate them into product roadmaps, and distinguish real signal from noise.
Who should attend:
Founders, CXOs, and senior leadership in consumer-facing businesses.
About the speaker
Nidhi Balaji is a consumer insights and behavioral science expert with nearly a decade of experience helping businesses understand what drives user decisions. She has led strategic initiatives across multiple industries, translating customer behavior into actionable product and growth strategies. Nidhi’s work spans global brands and high-growth companies including, among others, Unilever, LeapFrog Investments, Sotheby's, Redcliffe Labs, Honda, Nerf, Aetna, Hasbro, Jupiter Money, Livspace, and Wayfair. She holds a master’s degree from Boston University and MIT.
What you’ll take away from the session
How to gather meaningful consumer insights without bias
How to interpret user feedback to inform product strategy
AI-driven tactics to capture customer sentiment
How to get to the crux of what drives user behavior
Perks for attendees
Breakfast and coffee on the house + networking session to follow
Free digital handbook and resources from NovoJuris Legal
About NovoJuris Legal
NovoJuris Legal is a new-age law firm based in India and the United States, advising high-impact technology companies, startups, and investment funds. With over a decade of experience, we support clients across growth, governance, and exits—both in India and internationally.
We are consistently ranked among India’s leading legal counsel in areas such as Venture & Private Equity, M&A, Intellectual Property, Banking & Finance, and more. Our practice spans venture capital, technology law, alternative investments, cross-border transactions, privacy & data protection, corporate advisory, employment law, dispute resolution, and more.
Contact: [email protected]
Website: novojuris.com