Hiring Your First US Commercial Leaders

​Successfully penetrating the US market usually takes a (wo)man on the inside.

But we’ve all seen this movie before: ambitious Israeli team hires a 'highly qualified' US General Manager/VP Sales to open the market for them, only to part ways 6-12 months later with zero leads, a debatable new market segment they 'identified', and a big dent in the company's budget. It stings, right?!

What if it doesn't need to be this way?

In an intimate session exclusively for founders and funders, we're digging in.

Michelle Garland's a US healthtech pro. With more than 20 years in the industry, she's placed executive leadership teams in seed-to-VC-to-PE-backed digital health companies, including CEOs at companies such as One Medical ($4 B acquisition), Teladoc, Accolade ($1.2 B IPO), Pearl Health, Affect Therapeutics and more. She's been behind the scenes of some insanely iconic commercial teams in our industry. As well as founding Soul Search Partners, Michelle's a Partner at AlleyCorp, the NY-based fund and incubator behind MongoDB, Business Insider, and Zola.

So whether you’re gearing up to hire your first US commercial lead or you’re scaling in the US, this one's for you. And bring your hard questions :)

Digital Health, Dougri: no bullshit, no buzzwords.

Agenda
9.30-10.10: registration & coffee
10.10-11.00: fireside chat & discussion
11.00-11.30: networking

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📅 16th February 2026
🕤 9.30-11.30 am IL
📍 Google for Startups, TLV

​*Please note that space is limited and reserved for founders and investors

​As part of signing up to the event and completing this form, you approve of sharing your details with Google, who may contact you. You may opt out of receiving communications from Google at any time.*