Who Owns Growth? Fixing the Product–GTM Gap
Have you ever launched a product that was solid — but it still stalled?
Many products don’t fail because they’re bad — they fail because growth sits in the gap between Product and Go-to-Market, and no one is truly accountable for making it scale.
From misaligned incentives and unclear ownership to weak adoption and poor market traction, we’ll explore the real reasons products stall after launch, and why alignment across Product and GTM is often harder than it looks.
Drawing on experience across product, partnerships, commercial execution, and go-to-market leadership, we’ll look at where these gaps tend to show up in real organisations — and what it takes to work across them more effectively.
What you’ll learn
Leave with concrete ways to avoid the most common breakdowns that stall products. Learn:
Why strong products stall commercially
Where Product and GTM teams fall out of sync
How misalignment affects adoption and revenue
Ways to get teams working together effectively
If you’ve ever seen a great product stall despite being strong, this session is for you.
Join us to learn how to spot gaps, align teams, and get products moving.
Speakers
Gina Dagulin
Gina is a CMO and Go-to-Market leader with 18+ years of experience taking products from 0→1 and scaling them to millions of users globally. She has helped product teams grow at companies including:
Miro | Microsoft | SoSafe | Unbabel | Siemens
She specialises in turning product value into growth through product-led strategy, sharp positioning, competitive differentiation, enterprise sales plays, and go-to-market execution that drives revenue.
Mira Mihaleva
Mira has spent over a decade working across international organisations in roles spanning technology, operations, commercial execution, and transformation. Her experience covers enterprise technology, B2B sales operations, vendor ecosystems, and cross-functional transformation across EMEA, NAM, and APAC.
She brings a practical perspective on the gap between strategic intent and what it actually takes to make change happen inside complex businesses — especially where alignment, adoption, and execution matter as much as the solution itself.