Health Literacy in the Age of AI
Verelon Summer Sessions · A 30-minute express webinar
People can't act on information they don't understand. Now AI is generating healthcare content at scale, and it doesn't reliably write for the patients and providers who need it most. As your organization deploys AI in patient and clinician communication, you become the last line of quality control, which makes your judgment more valuable than ever.
In 30 minutes, you'll learn to spot what breaks comprehension in patient and provider materials, and why a reading-level checklist won't catch it.
You'll walk away with:
A behavioral-science lens for why people don't act on information, even when it's technically correct
A practical way to diagnose what's undermining comprehension in real materials
A clear view of where AI-generated healthcare content tends to fail, and how to catch it
Why the same gaps show up in materials for busy clinicians, not just patients
Who it's for:
Medical affairs, marketing, and patient services teams in pharma and biotech
Digital health teams building patient or HCP content
Anyone producing patient- or HCP-facing communication, with or without AI
Your host:
Suzanne Kirkendall, MPH, has trained the New York City Department of Health, the New Jersey Society for Public Health Education, and pharma, biotech, and startups on health literacy. She has published research on the topic for over a decade, including a Cochrane systematic review. She translates the behavioral science of why patients do and don't act into something teams can use right away.
This is the first in the Verelon Summer Sessions, a series of short, focused talks on the behavioral science advantage in healthcare.
Can't make it live? Register and we'll send you the recording.