Tracking Technologies in Flux: Patterns, Risks, and Emerging Practices
Synopsis:
Tracking technologies are evolving faster than most governance models can adapt. Pixels, cookies, APIs, and server-side integrations often behave in ways that diverge from what policies assume and create blind spots in consent, inventories, and operational control. This session examines recurring technical and operational patterns observed in practice, the reasons governance breaks down, and emerging practices that help privacy teams restore visibility and accountability.
Guest Expert: Nicole Nguyen
Nicole Nguyen is an enthusiastic privacy professional, deftly bridging technology, business, and law. Beginning in intellectual property and patent prosecution, she gained practical legal insights and technical acumen, which she later applied to data privacy across various regulated industries. She honed her skills across operations, regulatory analysis, and engineering, to streamline data handling, shape privacy policies, and drive privacy-by-design principles. Recognized for her leadership and technical prowess, Nicole guides strategic decisions, resolves complex issues, and bolsters business resilience. Her passion lies in crafting comprehensive data governance programs, weaving security, privacy, and risk disciplines into robust frameworks that safeguard business value and promote a future-ready, privacy-conscious culture. B.S. Chemical and Electrical Engineering and M.S. Information Systems, Cybersecurity and Business Intelligence.
Moderator: Janelle Hsia
Janelle Hsia is the President and Founder of Privacy SWAN Consulting working as a trainer, consultant, and trusted advisor for strategic and tactical decision-making. While she is focused on the field of privacy and data protection, Janelle Hsia is not a lawyer and brings a diverse background with strong leadership, technical, and business skills spanning 20 years in the areas of project management, IT, privacy, security, data governance, and process improvement. Janelle Hsia is also Co-Founder and Vice-President of the Institute of Operational Privacy Design.