Product-Led Growth: The Strategy That Sells Itself

​What if your product could do the heavy lifting, acquire, convert, and retain, all without a traditional sales team?

​In this live webinar, Ikedichi Egwu breaks down the exact strategies that the world’s fastest-growing companies (like Slack, Notion, Figma, and Zoom) use to scale through Product-Led Growth (PLG), without spending big on ads or building large sales teams.

​PLG isn't just a trend. It’s a proven go-to-market motion that turns your product into your strongest acquisition and revenue channel.

​Whether you're a founder, marketing lead, product manager, or startup operator, this session will equip you with a practical, end-to-end framework you can apply right away, to grow smarter, faster, and leaner.

​
What You'll Learn:

• ​What Product-Led Growth really means (and what it’s NOT)

• ​The PLG flywheel: how activation leads to exponential growth

• ​How to design onboarding that converts, and keeps users coming back

• ​Key metrics that matter: PQLs, TTV, NPS, CAC Payback, and more

• ​When PLG works, when it doesn’t, and how to combine it with sales

• ​Real-world case studies from global companies using PLG to win markets

​Event Details:

​Date: Sunday, July 6, 2025
Time: 5:00 PM WAT
Location: Google Meet
Access: (https://meet.google.com/fsp-qurf-qtz)

​Who Should Attend:

• ​Startup founders looking to scale without bloated sales teams

• ​Marketing leads tired of chasing vanity metrics

• ​Product managers who want their product to sell itself

• ​Operators building growth systems that last