Follow the Trend… or Don’t.

​Not every trend deserves your time, budget, or attention.

​Follow the Trend… or Don’t. is a practical and honest event created for marketers who want to think critically about trends instead of blindly following them. The goal is not to predict the future, but to question what’s actually worth using right now — and what isn’t.

​Through short expert sessions, open discussions, and live debates, we’ll explore how to make smarter, more intentional marketing decisions across platforms.

​EVENT AGENDA:

4:00 – 4:20 pm

​Welcome & Networking

​4:20 – 4:40 pm (20 min)

​Part 1: Search & Paid Media — Trends or Drop It

​• 10 min expert overview: key search & paid media trends with Anita Jordanger

​• 10 min host-led discussion & audience questions

​4:40 – 5:10 pm (30 min)

​Part 2: Social Platforms — Follow or Break the Trend

​Platforms: Instagram & Facebook with Meta strategy and TikTok

​• 10 min trends overview with Tonje Eriksson

​• 10 min trends overview wit Nora Haldorsen

​• 10 min panel discussion & debate

​5:10 – 5:30 pm (20 min)

​Part 3: Platform: LinkedIn

​10 min trends overview with LinkedIn with Maria Stenersen

​• Short talk + open discussion & Community vision & what’s next

​5:30 – 6:00 pm

​Networking & Goodbye

Gabriela & Bárbara

​Marketing specialists and co-creators of Women in Marketing. Together, they work with digital marketing, strategy, and performance, and created this community to open up honest conversations, share real experiences, and build meaningful connections among women in marketing.