ASO for AI search: how apps get found ft. Simon Thillay | Sub Club Live

​AI assistants are turning into an app discovery channel. Simon Thillay, head of ASO strategy and market insights at AppTweak, joins David Barnard to talk about AI search for apps and games, and what growth teams should be doing about it.

​In AppTweak's August 2026 survey of 1,000 US adults, 58% had used an AI search engine to find or choose an app or game at least occasionally, and 10% first heard about their most recent download from an AI assistant, about the same share as Google.

​What decides whether your app is the one ChatGPT or Gemini recommends, and what happens between that recommendation and the download? Bring your questions. We'll take them in the chat as we go.

​Thursday, November 5, 2026 · 9 a.m. PT / 6 p.m. CET