Clay in Kyiv: The role of data in ABM

​ABM (Account-Based Marketing) is one of those buzzwords that gets thrown around a lot. But here’s the question: does every company really need it?

​At our next Clay Club Kyiv, we’ll dig into the role of data in ABM — where it makes sense, where it doesn’t, and how the right data can completely change the way you approach your go-to-market.

​
Why Join Us

​This won’t be another generic “ABM 101” session. We’ll keep it practical and very real:

• ​A short intro on when ABM actually works (and when it’s a waste of time).

• ​How data fuels everything—from ICP building to account tiering to personalization.

• ​Live demos of how Clay can help you enrich, prioritize, and act on data.

​And of course—plenty of time to meet other growth-minded people in Kyiv.

​What You’ll Get Out of It

• ​Foundations: The difference between volume marketing vs. focused, data-driven marketing.

• ​The Data Types That Matter: Firmographic, technographic, contact-level, and signal data (and why missing any of them can break your campaigns).

​Event Details

​📅 October 14th, 6:00–9:00 PM
👥 Around 100 spots available
📍 Location shared after registration

​Agenda

• ​Welcome & Networking | 6:00 – 6:30 PM

• ​​​Intro Presentations | 6:30 - 6:45 PM
  Quick introduction from Clay Club Ukraine

• ​Live Integration Showcase | 6:45 - 7:15 PM

• ​Q&A | 7:15 - 7:40 PM

• ​Food & Networking | 8:00 – 9:00 PM

• ​Closing session | 7:40 - 7:50 PM
  Final words and group photo together

• ​​​Food & Networking | 7:50 - 9:00 PM
  Complimentary food and continued conversations at the venue

​Featured Speakers

​Pavlo Dzyba – Co-Founder, GTM Engineer @ 8reach
Anna Tsymbalist – Head of ABM @ Influ2

​Who Should Come

​If you’re in sales, marketing, or growth—and you care about making your GTM more data-driven—you’ll fit right in. Founders, marketers, sales leaders, and agency folks are especially welcome.

​(Quick note: we keep this intimate and high-quality, so no +1s. Just bring your curious self 🙌)

​Get Ready

​Come with your own questions, like:

• ​How do I define and tier my ICP?

• ​How do I personalize without making it generic?

• ​How do I deal with messy or incomplete data?

​We’ll share stories, ideas, and maybe even a few battle scars.

​Questions?

​Reach out anytime:

• ​Pavlo Dzyba | Clay Club Host for Ukraine

• ​Anna Tsymbalist | Head of ABM @ Influ2