Scaling Growth with Influencer Marketing: The Strategy, Execution, and Metrics
🎯 Session Overview
Influencer marketing has moved from being a nice-to-have to a core growth channel for brands that want to scale. But most companies are still treating it like a transactional relationship: find an influencer, send them product, hope for results.
This session breaks down how to build an influencer marketing program that actually drives growth. Omotosho Dolapo Oreoluwa will walk you through how to identify the right influencers for your goals, structure partnerships that deliver ROI, set up tracking systems that measure what matters, and scale your program without losing authenticity or control.
If you're responsible for growth, brand, or marketing at your company and you've been wondering how to make influencer marketing work beyond one-off campaigns, this is the session that gives you the framework.
✍🏽 What you will learn
By the end of this session, you will be able to:
Understand how to build an influencer marketing strategy aligned with business goals
Learn how to identify and vet influencers who can actually drive results for your brand
Discover frameworks for structuring partnerships and managing influencer relationships at scale
Build tracking and measurement systems that connect influencer activity to conversions and revenue
Scale your influencer program while maintaining authenticity and brand control
🧑🏽🏫Meet your Facilitator
Dolapo Omotoso
Growth & Influencer Marketing Strategist
Dolapo Omotoso is a senior growth leader with years of experience scaling fintech products across several markets and continents at TransferGo, LemFi, SendSprint and MonieWorld.
She teaches influencer marketing as a measurable, performance-driven growth channel built for founders and experienced tech teams.
💬About Treford Learner Community (TLC)
Treford Learner Community is a gathering of professionals around the world looking to meet other like minds and grow together through community engagements physically and virtually.