Friends of Next Play: GTM from 0→1: No Playbook, No Data, Now What?

​You've raised money, hired the first few people, and now everyone's asking "what's the GTM strategy?" - but you have no customers, no data, and no idea what motion will work.

In this session, James Doman-Pipe (product marketing) and Amee Bhavsar (growth marketing) share the 0→1 playbook they'd run if they were starting a company today - built from what actually worked (and what didn't) scaling Remote through hypergrowth.

You'll learn:

• How to pick your first GTM motion when you have no data
• Positioning that cuts through a crowded market - how to stand out when everyone sounds the same
• The minimum viable stack for early traction (and what to skip)
• The signals that tell you it's working - before revenue proves it

About the speakers:

James Doman-Pipe led product marketing at Remote during 12x growth (Series A → $3B valuation). Now he runs Inflection Studio, helping Series A/B SaaS companies nail positioning and GTM strategy.

Amee Bhavsar led Paid & Growth Marketing at Remote through Series A → $3B hypergrowth, building the demand engine, brand media, and growth function from 0→1. She now leads Growth Marketing, Analytics, and Co-marketing partnerships at Kit, and advises Series A/B founders on scaling GTM.