Research-Backed Strategies for Maximum AEO and SEO Impact
In this session, Ethan Smith (CEO at Graphite) shares new research on how search is evolving in the age of AI. Drawing on original studies and fresh data, he challenges common myths around SEO and AEO while unpacking the rapid shift toward AI-driven discovery. The session highlights emerging risks, structural changes in how models surface information, and why few brands currently capture meaningful AEO visibility. The talk closes with practical insights on how companies can adapt their growth strategies for AI search.
Topics:
Debunking The Myths: SEO & AEO
Trends in growth of AI
Long tail prompts
AI-generated content
Model collapse
5% of AEO
+ more original research to come
About Ethan & Graphite:
Ethan is the CEO of Graphite, a premium Vertical AI Growth Agency that helps companies like Webflow, Notion, MasterClass, and Captions drive sustainable revenue growth via SEO, content, and AEO (Answer Engine Optimization). Ethan is also an adjunct professor at IE Business School.