Marketing x AI: How AI is Rewriting Marketing, with Janhavi Venkatesh

​Learn how marketing works. Then watch AI rewrite it. Every product you use, from the apps on your phone to the snacks in your cart, reached you because of marketing. This free session starts with the core ideas: how companies understand customers, position a product and decide where to show up. Then we look at how AI is changing all of it, from research and targeting to content and decision making. The session is led by Janhavi Venkatesh, a PhD Candidate in Marketing at Michigan State University. She has taught Introduction to Marketing and Market Analytics at MSU, and previously worked in marketing at Amazon, Vodafone Idea and Vodafone. What we'll cover

• ​Marketing basics: customers, positioning and channels

• ​How AI is changing the way marketing gets done

• ​What this means for students thinking about business, data or tech

• ​Live Q&A with Janhavi Who it's for High school and middle school students in Grades 7 to 12 who are curious about business, marketing or AI. No prior knowledge needed. About your mentor Janhavi Venkatesh PhD Candidate in Marketing, Michigan State University, Eli Broad College of Business MS in Marketing Research, Michigan State University Previously at Amazon, Vodafone Idea and Vodafone About Buildemics Buildemics pairs students with PhD mentors to do real research before college. Free sessions like this one are a way to meet a mentor and see how research thinking works. Questions? Website: buildemics.com Email: info@buildemics.com Phone / WhatsApp: +91 87702 32741