From PM to Product Builder: How to train your Product Team to ship in days, not quarters
A 1-hour live session for Heads of Product, CPOs, and Product Leaders running product teams in the AI era.
The bet
PMs who learn to ship with Claude Code today will outpace those who don't by 10x or more within 12 months, and the teams that train them first compound that lead. The core idea: Claude Code isn't just a coding tool, it's the operating system that supports a PM across the entire lifecycle of building an application, from the first insight to the release.
What you'll see live
I'll put myself in the shoes of a PM on a real open-source project, Excalidraw (120,000+ GitHub stars), and walk the full lifecycle live. In 30 minutes you'll see one PM:
Capture insights without a data team, via an agent that mines GitHub Issues, Hacker News, and competitor changelogs into a ranked weekly digest.
Vibe-code a prototype that follows the production design system without a designer, shipped on a real branch, not in Figma.
Decide build vs. hand-off, using an agent that sorts work into "PM-shippable" vs. "needs engineering."
Ship end-to-end with no engineering ticket: branch, build, test against the real use case, and push V2 in one prompt.
Release without a marketing team, via an agent that turns the merged PR into a changelog, launch tweet, and 60-second demo script.
These recurring agents are the start of a "Feedback OS": Claude Code piping product and competitive intel to your PMs every Monday, no analytics team required.
What you'll leave with
A framework to judge if your team is ready to make the shift, and the exact syllabus we use to take teams from PMs to Product Builders (available as a public cohort or a private 1-day workshop on your own codebase).