

尋找用戶研究參與者:篩選參與者及其餘步驟(廣東話)| Recruiting UXR Participants: Screen Participants & Other Steps (English Translation)
當你散發招聘問卷 (recruitment screener) 去搵用戶研究參與者之後,有冇遇過乜嘢問題?例如:
• 搵唔夠合適嘅參與者
• 點樣有效篩選合適嘅參與者
• 參與者唔守時間唔出席
• 參加 diary study 嘅人士唔願意紀錄 diary
今次活動Acorn Marketing & Research Consultants公司嘅Wai Lam,會繼續分享發發出邀請問卷之後嘅步驟,如何確保有足夠適合嘅參與者去完成用戶研究。
主持:Ada Yuen,用戶研究員及CoolGranite創辦人
喺用戶研究行業有接近20年經驗,為銀行、保險公司同公共機構完成多項用戶研究項目,專注測試產品的可用性及分析用戶需求。
講者:Wai Lam,Acorn Marketing & Research Consultants公司創新及執行總監
擁有超過25年市場研究項目嘅執行經驗。喺香港同大灣區嘅研究項目實施方面具備深厚嘅背景,能夠跨地域協調同執行複雜研究計劃。每年負責招募超過1,000名受訪者,涵蓋唔同用戶同多類型嘅用戶研究,並倡導市場研究專業招募服務嘅價值同優勢。
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After you’ve sent out the recruitment screener to find participants for your user research, have you run into challenges such as:
• Not finding enough suitable participants
• Figuring out how to effectively screen the right participants
• Participants missing their scheduled sessions
• Diary study participants are unwilling to log their activities
In this session, Wai Lam from Acorn Marketing & Research Consultants will share the workflow after sending out the recruitment screener—steps to ensure you have enough qualified participants to complete your research successfully.
Host: Ada Yuen, User Researcher and Founder of CoolGranite
With nearly 20 years of experience in the user research industry, Ada has completed numerous user research projects for banks, insurance firms, and public institutions, focusing on product usability testing and understanding user needs.
Speaker: Wai Lam, Chief Innovation and Execution Officer at Acorn Marketing & Research Consultants
Bringing over 25 years of market research project leadership. He has deep experience executing research projects in Hong Kong and the Greater Bay Area, coordinating and delivering complex studies across regions. He recruits more than 1,000 respondents annually across diverse user groups for various types of user research, and advocates for the value and advantages of professional recruitment services in market research.