Meet the Consumer You Couldn't Reach: See AI Persona in Action for Brand and Product Strategy

​The research you didn't run is the one that costs your brand. Come talk about that over drinks with the team building atypica.ai.

​Customers tell you one thing in a survey and do something else at the checkout. They rate a concept 4 out of 5 and never buy it. They say price was the problem when it was really the packaging...So you commission the study that would settle it, and six to eight weeks later the market has moved on. More often you ration the question away and launch on a guess.

​We build atypica.ai with AI personas grounded in real behavioral data and validated against real people, so brand and product teams can run field studies within hours.

​Who should come: brand owners and brand marketing leaders, product and innovation leaders, and agency partners running branding and innovation strategy for clients. Bring a research topic you've been sitting on and we'll run it live at the event.

​What to expect:

• ​Drinks and open conversation with like-minded brand and product people

• ​Live experiments on real questions from the room, run on our AI personas

• ​The atypica enterprise platform in action, with room for your feedback

• ​An open forum on where AI-enabled consumer research is headed, skeptics included

​Space is limited to keep the conversation real. RSVP with your work email soon!

​About atypica.ai

​atypica.ai is an agentic research studio trusted by global enterprise brands such as Bosch, Procter & Gamble, L'Oréal, and Volvo. Our Subjective World Model is a four-layer behavioral data structure built on over one million real people, which is what lets a persona reflect how someone actually behaves rather than how they describe themselves. Marketing and product innovation teams use it to ask a question in the morning and act on the answer the same day.