Leverage AI in Marketing｜解鎖 AI 行銷爆發力
AI 行銷實戰：靈感加速，放大成效
活動簡介
在 AI 工具百花齊放的時代，行銷人面臨的挑戰不是「要不要用 AI」，而是「怎麼用才真的有效」。
本場講座由 Enspyre 安石國際 主辦，攜手邀請 Google Cloud、LinkedIn、GAIA 蓋亞資訊和 Tagtoo 塔圖科技共同舉辦，透過「平台工具應用」、「企業實戰案例」與「市場開發策略」三大視角，帶領行銷人從不同維度理解 AI 在行銷中的真實價值。
講座中分享如何運用 AI 精準觸及目標受眾、提升內容產出效率，並將數據洞察轉化為可執行的市場行動。
我們希望每一位與會者在活動結束後，有明確的下一步，回去立即開始行動！
誰適合參加這場活動
行銷主管、品牌經理、新創創辦人與產品負責人
任何對 AI 行銷感興趣、並希望從實戰案例獲得啟發的人
參加亮點
從企業 LLM、市場開發策略到數位廣告，一場掌握全局
真實案例分享，講者分享各自的經驗與數據，不談理論只看成效
專家問答：帶著問題來，帶著答案走，直接向專家提問
議程主題
🕥 10:30–10:33 開場致詞：AI 行銷的關鍵時刻，就是現在 Elias Ek｜執行長，Enspyre 安石國際
🕥 10:33–10:36 貴賓致詞 Apple Chou｜Field Sales Representative，Google Cloud
🕥 10:40–10:50 引擎之外的最強大腦：汽車業龍頭如何以 AI 驅動移動新紀元 Hailey Ouyang 歐陽筠｜業務經理，GAIA 蓋亞資訊
🕥 10:50–11:05 從曝光到信任：LinkedIn AI 賦能解決方案如何重塑 B2B 溝通 Ebony Liu｜出海銷售解決方案大中華區業務拓展總監，LinkedIn
🕥 11:05–11:15
《從問答到企業中樞：中小企業主的 AI 進化四部曲》
如何帶領團隊跨越效率鴻溝，打造「AI 原生」的未來競爭力
楊長峰 Teddy Yang｜執行長，Tagtoo 塔圖科技
🕥 11:15–11:35 靈感加速，成果落地：AI 驅動的市場開發實戰 Lucy Peng｜Growth Marketer，Enspyre 安石國際
🕥 11:35–11:50 FAQ 專家問答
講者介紹
Apple Chou, Field Sales Representative, Google Cloud
目前深耕於雲端產業，致力於建構完善的合作夥伴生態系，並專精於協助 ISV 軟體商 利用雲端技術實現全球化擴張。憑藉多年在 Cloud 市場 與 不同軟體的銷售經驗，目標為協助企業在數位轉型浪潮中，將創新技術轉化為可規模化的商業價值。
Hailey Ouyang 歐陽筠, GAIA 蓋亞資訊, 業務經理
專注於協助客戶接軌雲端架構、推動深度的數位轉型，並精準導入先進 AI 解決方案以驅動營運效能，從痛點健檢到技術落地，以顧問式的專業服務，陪伴企業在數位浪潮中搶佔先機、創造最大商業價值。
Ebony Liu, LinkedIn 出海銷售解決方案 大中華區業務拓展總監
Ebony 擁有超過 10 年的全球整合行銷與 B2B 商業開發經驗，在 LinkedIn 深耕大中華區市場逾 8 年，曾協助ASUS, ACER, TSMC等數百家企業拓展海外業務。她目前專注於 LinkedIn 出海銷售解決方案，結合平台 10 億會員數據與微軟 AI 技術，協助 B2B 團隊將數據洞察轉化為可衡量的業績成長。
楊長峰 Teddy Yang, Tagtoo 塔圖科技 執行長
2010 年共同創辦 Tagtoo 塔圖科技。深耕數位廣告逾十五年，主導建立以 RTB 競價與 AI 技術驅動的效果型廣告生態系，帶領公司業務版圖橫跨台灣與東南亞，進軍日韓，成功引領 Tagtoo 從傳統廣告科技轉型為數據驅動的行銷科技公司。
Lucy Peng, Growth Marketer, Enspyre
現任 Enspyre 安石國際 B2B Growth & AI Transformation Strategist，專注 Go-to-Market 策略、AI 驅動市場開發與 B2B 商機成長。結合品牌洞察、客戶分析與 AI 工作流程，並以 Enspyre 長期服務 Fortune 500 與獨角獸新創的市場開發經驗為基礎，分享如何將市場訊號轉化為精準客群、溝通策略與實際商機。
Enspyre will present "Leverage AI in Marketing," a real-world marketing session featuring speakers from Google Cloud, LinkedIn, GAIA Information, and Tagtoo.
Industry leaders from five organizations spanning advertising, professional social platforms, and enterprise technology. Together, we represent some of the most experienced practitioners in Taiwan's B2B digital marketing ecosystem.
Who Should Attend
Marketing Directors, Brand Managers, Startup Founders or Product Owners
Anyone who is curious about AI Marketing and real-world case studies
Why Attend
From enterprise LLM and LinkedIn AI tools to market development strategy
Real cases, real data: speaker shares real experience, no theory, just results
Open FAQ with experts: Bring your questions, leave with answers.
Session Agenda
*This event will conducted in Chinese.
🕥 10:30–10:33 Opening Remarks: Why Every Marketer Needs to Act on AI - Now Elias Ek｜CEO, Enspyre
🕥 10:33–10:36 Guest Address Apple Chou｜Field Sales Representative, Google Cloud
🕥 10:40–10:50 The Ultimate Brain Beyond the Engine: How Automotive Leaders Drive the New Era of Mobility with AI Hailey Ouyang｜Account Manager, GAIA
🕥 10:50–11:05 From Visibility to Trust: How LinkedIn's AI-Powered Solutions Are Reshaping B2B Communication Ebony Liu｜Head of New Business, Greater China, LinkedIn B2B Sales Solution
🕥 11:05–11:15 From Prompts to the Corporate Core: A 4-Step AI Evolution Guide for SMEs Teddy Yang｜CEO, Tagtoo
🕥 11:15–11:35 From Spark to Scale: AI-Driven Real Case Insights Lucy Peng｜Growth Marketer, Enspyre
🕥 11:35–11:50 Your Questions, Our Answers — All Speakers
Speakers
Apple Chou, Field Sales Representative, Google Cloud
Deeply rooted in the cloud industry, Apple focuses on building partner ecosystems and helping ISVs achieve global expansion via cloud tech. With years of experience in cloud markets and software sales, she helps enterprises turn innovation into scalable business value.
Hailey Ouyang, Sales Manager, GAIA Information
Dedicated to helping clients adopt cloud architecture, drive digital transformation, and implement advanced AI solutions. Through consulting services from pain-point diagnosis to tech deployment, she empowers enterprises to seize opportunities and maximize value.
Ebony Liu, Head of Greater China Global Sales Solutions, LinkedIn
With 10+ years in global marketing and B2B BD, Ebony has helped hundreds of firms (ASUS, ACER, TSMC) expand overseas. She now focuses on LinkedIn’s Global Sales Solutions, combining 1B+ member data with Microsoft AI to turn insights into measurable revenue growth.
Teddy Yang, CEO, Tagtoo
Co-founded Tagtoo in 2010. With 15+ years in digital ads, Teddy built a performance ad ecosystem driven by RTB and AI, growing company across Taiwan and SEA. He successfully led Tagtoo's transformation from traditional AdTech into a data-driven MarTech firm.
Lucy Peng, Growth Marketer, Enspyre
As a B2B Growth & AI Transformation Strategist, Lucy focuses on GTM strategy and AI-driven growth. Drawing on Enspyre's experience supporting Fortune 500s and unicorns, she shares how to turn market signals and AI workflows into precise target audiences and real business leads.