Challenges of Building a €1 Billion Shopify Store

​2026 is kicking off with a big topic in the e-commerce world. Let’s dive into what it really takes to build and scale a €1 billion Shopify brand.

​For this edition of Sofia Ecom Meetup, we’re hosting a special live conversation with Vladislav Kostov (Head of Digital Sales @ Shelly Group) and Preslav Nikov (CEO @ Craftberry).

​Together, they’ll share behind-the-scenes insights on the real challenges of scaling an e-commerce business to massive revenue levels: from operations and growth strategy to marketing, tech, and team structure.

​🔥 Expect honest lessons, practical insights, and stories you won’t usually hear on podcasts or LinkedIn.

​You’ll also have the chance to ask your own questions live and connect with other builders in the local e-commerce ecosystem.

Whether you're an aspiring app developer, a seasoned e-commerce entrepreneur, a digital agency, or just curious about the ecom world, this event promises to be an eye-opening experience that can supercharge your journey in the e-commerce realm. Come grab a drink & share your stories! ✌️

​​​📅 March 31, 19:00h
📍 Barter Community Hub, Sofia

Here’s the plan:
🍻 19:00 - Grab a drink
🎤 19:30 - Live discussion
🍻 20:00 - Networking