Webinar: How to Make Sure AI Includes Your Brand in B2B Buying Decisions
Join us for a practical discussion on how AI answer engines are rapidly becoming the new front door to B2B discovery.
Today’s buyers are increasingly asking AI to explain markets, compare vendors, and shortlist options, often without ever clicking through to a website.
If your brand isn’t appearing in those answers, this isn’t just a marketing issue, it’s a sales problem. Your brand effectively disappears at the moment decisions are being shaped.
In this panel discussion, we’ll explore whether brand and revenue leaders even know if they’re visible or invisible, and how large language models (LLMs) are already shaping category narratives, authority, and buyer preference.
Meet our expert panel
Moderator: Tom Glason, CEO & Co-Founder, ScaleWise
Panellist: Diana Eadington, CMO, FE fundinfo
Together, the panel will unpack how the buyer journey is shifting and why organisations need to address this now - before it becomes a serious revenue risk.
Topics we’ll cover
Why discovery is moving from search to AI-generated answers
What “AI invisibility” really means for pipeline and growth
The new visibility metrics that matter: mentions, citations, share of voice, and context
How to evolve SEO into a practical GEO (Generative Engine Optimisation) strategy
Key findings from Agentcy’s research with B2B revenue and marketing leaders
There will be time for audience Q&A at the end of the session.