Workshop: Product Metrics - Why We Need Them and How to Set Them
Use product metrics to eliminate guesswork in understanding your customers, how they engage with your product, and the business impact of what you build.
In this course, you'll learn what we measure and why, how to choose the right metrics, and what to watch out for. You'll also discover common pitfalls when working with product metrics and how to begin operationalizing them.
Duration: 3 hours + 0.5 hours optional Q&A, online
After this workshop, you will:
By the end of the course, you will learn how to start or adjust your product metrics strategy so you won’t have to guess what’s happening with your product anymore. You will know:
What are good and bad product metrics?
How to avoid common pitfalls.
How can you influence product metrics?
What are the first steps in operationalizing metrics?
This workshop is ideal for:
Experienced product managers (mid and senior).
Other product maker roles (engineering, UX, product marketing).
You need to have a solid understanding of how products are developed.
About the trainers
Liviu
Liviu has been in the tech industry for nearly two decades. With a background as a software developer, he has spent the past ten years in various product roles, including Head of Product at Flip and Deepstash, as well as Senior Product Manager at Hootsuite. He has experience in B2B SaaS, B2C, mobile consumer apps, and eCommerce. He has had the privilege of being the first product manager in a team or company on several occasions and has built product teams from the ground up. Recently, he has been helping different teams achieve similar milestones through mentoring and fractional product leadership roles. Liviu is also a founding member of the Product Makers community.
Valerian was a software engineer turned startup founder before shifting to product management. He has been a PM for the past eleven years, with eight of those years at Hootsuite, where he helped develop and led Hootsuite’s portfolio of analytics and reporting tools. His other roles were in two emerging category leaders: Aifi (the largest chain of autonomous grocery stores) and Snyk (the most popular static code analysis tool). Valerian is also a founding member of the Product Makers community, where he mentored and supported dozens of aspiring product managers in securing their first PM role.
Bonus
1-hour, 1:1 coaching session with Liviu & Valerian for one participant (raffle for interested attendees).