HERE Directions Bangkok 2026
Experience the Future of Connected Mobility in Thailand
Returning for its 13th year—and its third year with e27 as a supporting partner—HERE Directions Bangkok continues to bring together industry leaders at the intersection of mobility, logistics, and digital transformation.
From AI-powered location intelligence to next-gen driver experiences and seamless supply chains, this is where Thailand's decision-makers come to shape what's next — before it happens everywhere else.
💡 Meet the leaders driving Thailand's mobility agenda
⚙️ See the tech in action, live
🌏 Be part of the conversation defining Thailand's connected future
Last Year, in Numbers
HERE Directions Bangkok 2025 set the bar high:
100+ senior industry leaders, customers, and partners in the room
A showcase of the Lotus Emeya with HERE Navigation, drawing hands-on interest at the partner demo booth
Speakers from Toyota Motor Asia, ESCO, AWS, Kasco Enterprise, and more.
Coverage across Thailand's tier-1 automotive and tech media — Autolife Thailand, Rod Weekly, Techtalkthai, ADPT, MGR Online, and Naewna, among others.
Why You Should Attend
HERE Directions Bangkok 2026 will dig into three themes shaping Thailand's mobility landscape:
Accelerating innovation with AI-powered location intelligence — how predictive, data-driven insights are optimizing fleets, last-mile delivery, real-time routing, and EV transition strategies under Thailand's 4.0 economic agenda.
Reimagining the driver experience for every journey — how ADAS, driver behavior analytics, digital cockpits, and Navigation on Autopilot (NOA) are advancing safety and connected mobility in line with Thailand's EV 3.5 policy and 30@30 vision.
Orchestrating seamless logistics from planning to delivery — how real-time mapping and geospatial AI are driving end-to-end supply chain visibility under Thailand's National Strategy and the Eastern Economic Corridor (EEC) initiative.
Expect candid, senior-level dialogue on where location technology is headed next, plus a chance to network with the people actually building Thailand's mobility future.
Who Should Attend
This session is built for senior leaders and subject matter experts across:
Automotive & Software Defined Vehicles
Smart mobility & fleet management
Logistics & supply chain
Sustainability & digital transformation
Public sector & geospatial policy
Agenda
Date: Friday, 4 September 2026
Time: 2:30 PM – 6:00 PM (Registration starts at 2:00 PM)
Dress Code: Smart Casual
Location: Park Hyatt Bangkok, Grand Ballroom
2:00 PM – 2:30 PM
Registration, welcome coffee, and demo stations viewing
2:30 PM – 2:40 PM
Welcome address
Thanyapat Sakunkonchak
Senior Account Executive,
HERE Technologies
Munish Verma
Senior Sales Manager,
HERE Technologies
2:40 PM – 2:50 PM
Powering Real-Time Decisions Across Thailand’s Mobility Ecosystem
Deon Newman
Senior Vice President
& General Manager Asia Pacific,
HERE Technologies
2:50 PM – 3:10 PM
AI-Powered, Data-Driven Road Safety Initiative by TRUST – Thailand Road Users Safety through Technology Project
Pras Ganesh
Executive Vice President,
Toyota Motor Asia
& Executive Program Director,
Toyota Mobility Foundation
3:10 PM – 3:30 PM
Connecting Data for Smart Mobility
Dr Passakon Prathombutr
Vice Chairman, iTIC
& Special Expert, depa
3:30 PM – 3:50 PM
Fireside Chat: From Connected Data to Connected Decisions
Dr Passakon Prathombutr
Vice Chairman, iTIC
& Special Expert, depa
Bart Sweerman
Senior Vice President,
Global Services & Support,
HERE Technologies
3:50 PM – 4:10 PM
One intelligence, every journey: scaling automotive-grade intelligent driving across every form of mobility
Stone Li
Chief Executive Officer
& General Manager,
neueHCT
4:10 PM – 4:40 PM
Coffee Break and Demo Booths Viewing
4:40 PM – 5:00 PM
From Maps to Intelligent Experiences: How AI Is Transforming Automotive and Enterprise Solutions
Jared Murray
Senior Director
Business Solutions Architect,
Asia Pacific,
HERE Technologies
5:00 PM – 5:20 PM
HERE x AWS: Powering Next-Generation Mobility Innovations
Yukihiko Tachibana
Senior Partner Sales Manager,
AWS
5:20 PM – 5:45 PM
From Operational Visibility to Business Results: Turning Insights into Strategic Value
Archavakul Punyashthiti
Senior Manager,
Product Portfolio Management,
HERE Technologies
Tanarat Mityodwong
Business Solutions Architect,
HERE Technologies
5:45 PM – 6:00 PM
Smarter logistics, better outcomes: how D.T.C. Enterprise Public Company Limited and HERE Tour Planning improved fleet utilization and delivery efficiency
Sittidej Paitrakulpong
Chief Technology Officer,
DTC Enterprise Company Limited
6:00 PM – 6:15 PM
Customer showcase: Tata Consultancy Services
Aniruddha Mukerji
Managing Partner
TCS Thailand
6:15 PM – 6:25 PM
Closing Remarks
Abhijit Sengupta
General Manager,
Southeast Asia & India,
HERE Technologies
6:25 PM onwards
Networking Dinner
All speakers and topics are subject to change.
Highlighted Speakers
Toyota Group Motors
Pras GaneshExecutive Vice President, Toyota Motor Asia
Executive Program Director, Toyota Mobility Foundation
iTIC, depa, ATRANS
Dr Passakon PrathombutrVice Chairman, iTIC
Special Expert, depa
AWS
Yukihiko TachibanaSenior Partner, Sales Manager
neueHCT
Stone LiCEO & General Manager
Tata Consultancy Services (TCS)
Aniruddha MukerjiManaging Partner
D.T.C. Enterprise Public Company Limited
Sittidej PaitrakulpongChief Technology Officer
HERE Technologies
Jared MurraySenior Director, Business Solutions Architect, Asia Pacific
HERE Technologies
Deon NewmanSenior Vice President & General Manager, Asia Pacific
HERE Technologies
Bart SweermanSenior Vice President, Global Services & Support
For the full agenda, visit the HERE Technologies website.
This isn't just another industry event — it's where Thailand's mobility and logistics future gets shaped, one conversation at a time.
Secure your spot now and be part of the conversation shaping the country's mobility and logistics future.
📌 Please note: This is a curated, closed-door session. Only approved registrations will be granted entry.