Stories By Design: Branding
Workshop 2: Branding through Design Intent
How to translate the emotions of your story into a visual identity.
Your brand is more than a logo. It is a psychological trigger. Because specific feelings drive customer behavior, every design choice from the curve of a font to the saturation of a color must be a deliberate act in service of your emotional palette. In this session, we move beyond "pretty design" to treat your story's core resonance as your primary guide. We will learn how to distill your unique narrative into a palette of drivers that influence how customers interact with your business.
What we will cover:
The Emotional Palette: Identifying your story's core drivers that will serve as the foundation for all visual decisions.
Design as Behavioral Influence: Understanding how specific colors, textures, and layouts affect sensations such as trust, energy, or calm that elicit behavior.
Meet your Host: Proef & Company
Proef & Company is a brand strategy and forecasting consultancy that helps businesses understand where culture is heading and what that means for their products and customers. Their work spans research, creative direction, and brand building, with clients like Carhartt, Google, Converse, and Samsung.
Who this is for: Business owners and founders who want to ensure their visual identity is a direct reflection of their story’s core resonance.