WTF is Growth, Actually??!

​Join Evelyn Chou to learn more about being a "Growth PM." Growth PM may sound like a made-up title until you realize someone has to figure out why 60% of users drop off before they ever see value. That someone might be you. Evelyn has worked growth across very different contexts: improving driver signup conversion at Uber, and now designing free trials, pricing tiers, and adoption funnels at Insightsoftware to get users to value faster. In this talk, she will cut through the buzzwords and share what growth product work actually looks like day-to-day.