Why Are Charity Databases So White?

​Charities in the UK could raise £1.85 billion more every year if they better reflected the diversity of the communities they serve.

But most charity databases and fundraising models are overwhelmingly white, shaped by historical biases, systemic barriers, and outdated practices.

​In this provocative and practical session, Alicia Jumman (War Child) and Henry Rowling (Flying Cars Innovation) will unpack:

The problem: Why don't charity databases represent modern society?

The impact: How this data bias holds back income, innovation, and trust in the sector.

The solutions: Practical steps to change the narrative, diversify fundraising, and build inclusive supporter bases

This webinar is for fundraisers, charity leaders, data teams, and anyone committed to building a more inclusive and future-proof sector. Expect evidence, insight, and a clear roadmap for action.

Join us to explore how we can create fundraising that truly reflects – and reaches – all of society.