https://www.growthpartnerai.net/
Why Founders Waste Months on the Wrong Decisions and How to Avoid It
Founders do not just lose months by building too slowly.
They lose months when they commit too early to the wrong customer, product direction, sales channel, pricing model, or scaling decision.
This working session is for early-stage founders and startup operators who are making decisions around customers, positioning, pricing, sales channels, product direction, or growth.
The goal is to help founders make clearer decisions before spending too much time, money, and energy in the wrong direction.
It is especially relevant if you are asking:
Who is the right customer?
Is this interest strong enough to become revenue?
Which sales channel should be tested first?
What should be validated before building or scaling further?
What the session will break down
Real startup examples will be used to examine patterns that often look promising at first, but create problems later:
A product feels useful, but customers still do not pay
A product works technically, but breaks down in real-world use
An audience grows, but does not turn into business value
A team keeps building, even though the biggest risk was never tested
What you will leave with
You will leave with a practical decision framework to help you identify key assumptions, separate demand, product, business model, and growth risks, and decide which assumptions should be tested first.
The session will also cover how to design simple, low-cost experiments before building, selling, or scaling too far.
Who this is for
This is not a motivational startup talk.
It is a hands-on working session for founders, pre-seed and seed-stage teams, and startup operators who want to make better decisions before wasting months in the wrong direction.
Event Rundown
3:15 PM | Doors Open
Arrive, settle in, and meet other founders.
3:30–4:20 PM | Main Session
Why Founders Waste Months on the Wrong Decisions and How to Avoid It
4:20–4:30 PM | Q&A and Group Discussion
4:30–5:00 PM | Optional Decision Speed Networking
Attendance
This is an independently organized, founder-led session hosted at Velocity.
Attendance is exclusively limited to current Velocity members.
Registrations will be reviewed before approval.
Space is limited. Please register only if you reasonably expect to attend.
About the Speaker
The session will be led by Vivian Wang, founder of Growth Partner AI.
Vivian is a third-time founder with more than ten years of experience in growth strategy, marketing, positioning, commercialization, and startup decision-making. She has directed more than C$50 million in growth and marketing spend, including work involving global brands such as Mercedes-Benz and Danone, as well as agencies and startups.
Through Growth Partner AI, Vivian works with founders on decisions involving customers, positioning, pricing, validation, channels, sales, and growth priorities.
Growth Partner AI was selected by Scale Up Canada as one of the Waterloo50 companies for 2026 and has also supported other Waterloo50 ventures through startup strategy and decision work.
Connect with Vivian:
wangjingnan
https://www.growthpartnerai.net/