​The promise of gen AI in consumer insights goes far beyond “AI moderation” or “qual at scale.” These capabilities are now table stakes. The real transformation lies in delivering insights at the speed of business with rich consumer insights, in-context. We will illustrate in-home ethnographies by means of AI-led diary studies in showing the main friction of dishwashers in the household.

​Key takeaways:

1. ​How to move beyond automation to unlock holistic, human-centric insight with gen AI.

2. ​AI-led interviews allow capturing contextual in-the-moment consumer realities.

3. ​AI video analysis allows bridging the gap between what people say and what they do as well as capturing their non-verbal emotions.

​Niels Schillewaert

​Head of Research and Methodologies, Conveo.ai

​Niels is head of research and methodologies at Conveo, an end-to-end AI-led insights platform. Niels has combined entrepreneurship and commercial research with academic research throughout his career. He was a co-founder at Human8 (formerly InSites Consulting) and has a strong academic background as a professor of marketing at the Vlerick Business School. His research was published in leading scientific journals such as Journal of Marketing, The International Journal of Research in Marketing, Journal of Services Research, Journal of the Academy of Marketing Science and others. He is a former president of ESOMAR.