Altera Festival: Day 1 — The Summit

​Everyone's talking about AI. The people in this room are actually using it.

​Day 1 of Altera Festival is The Summit, a full day built for brand leaders, executives, creative directors, legal teams, and innovation professionals navigating the commercial reality of generative media right now.

​The Agenda:

​9:00 AM — Welcome and Opening Remarks

​9:15 AM — Going All In: How Hartmann Studios is Evolving with Generative Media

​10:05 AM — The XMACHINA Playbook: Fast Experimentation in a Market Without Rules

​10:40 AM — Ownership Isn't Optional: The Legal Roadmap for Generative Media

​11:30 AM — Signal in the Noise: What Brands Get Wrong When Scaling Generative Media

​12:15 PM — Lunch and Networking

​1:15 PM — GenJam: Generating Visual Concepts for In-Meeting Alignment

​2:30 PM — The New Unit Economics: Monetizing Generative Media in a Zero-Click World

​3:00 PM — The Challenges of Generative Media at Enterprise Scale

​3:40 PM — Are You Ready? The Roadmap to Generative Media Adoption

​4:00 PM — Closing and Networking

​Opening Night — June 16 at 7:00 PM Ambient Plus Studios | 520 Northside Dr SW, Atlanta, GA 30310 ATL ARt Awards presented by the City of Atlanta followed by BraveWave, a live EEG-powered immersive experience previously featured at Art Basel. Not included with Day 1 passes.

​Tickets start at $199. Exclusive Track Add-On available on our website ONLY.

​#AlteraFestival26