Building an AI help desk in a week with Laravel Cloud

​For engineering teams weighing AI agents in production: how one co-founder built its own help desk on Laravel and runs it on Laravel Cloud.

​Every help desk tool ships AI now. Most teams still don't trust it with their customers, and the versions that work get expensive fast.
Publica.la, the e-commerce platform for publishers and content creators, stopped waiting for vendors. Franco Gilio, their co-founder and CTO, built the first version of their own help desk in about a week with the Laravel AI SDK. Last month, it handled about 3,000 conversations and resolved 96% of them without human involvement.

Franco will walk you through:

• ​One system for three help desks: end users, business customers, and the internal team, each with its own knowledge and tools.

• ​Three modes that earn trust: full autopilot, a 30- to 60-second delay so a person can rewrite a reply, and complete takeover.

• ​Why the docs live on the server: they're pulled from GitHub on every deploy, so the agent skips an API call on every lookup.

• ​How Laravel Cloud lets anyone on the team ship: Publica.la went from 4 apps to 28.

• ​Why the SDK pays off later: moving to a newer model is a config change, not a rewrite.

​Live Q&A