From Commitments to Credibility: Communicating Sustainability with Integrity

​As sustainability regulation raises the bar for credible transition roadmaps, companies face a dual challenge: demonstrating compliance while communicating progress with honesty and nuance. This session will explore how to reflect the real-world complexities behind delivering on sustainability targets, from climate to packaging, by openly addressing gaps, tradeoffs, and uncertainty without retreating into greenhushing. It will examine how transparent and proportionate disclosure can strengthen trust with regulators and stakeholders while sustaining ambition and long-term credibility.