Using Business Intent Signals to Drive More Pipeline

​Most intent data tells you someone googled something or visited your site. But was it an intern, a competitor, or an actual buyer? You have no idea.

The real signal isn't search behavior — it's business behavior.

When a company brings in a new CFO, announces a major expansion, starts hiring for a role that mentions your problem, or has leadership talking about a specific initiative on an earnings call — that's when the odds of winning a deal actually shift in your favour.

Jack Porter is going to show you how to find those moments. Jack is Co-Founder of Birddog, the leading, most recommended account intelligence platform used by enterprise and mid-market sales teams to get to the right accounts first. Before Birddog, he spent years building financial research software used by nearly 1,000 hedge fund investors — then applied that same rigour to sales. His first client generated over $500K in pipeline in under two months.

If you can identify those windows across your entire market in real time and get there before your competitors even know a company is in motion, you don't need to spray and pray. You just show up at exactly the right moment with exactly the right message.

If you're done with outbound that goes nowhere — this is the one to be at.