Founder-Led Content
Founders on Tap is coming to New York City
We're launching our first NYC workshop with Claire Zau, Partner & New Media at Lightspeed and the creator behind @zauey.talks.
In about a year, Claire built an audience of 350,000+ followers and millions of monthly views on content about tech, AI, startups, and VC. More importantly, she's used it to create real opportunities. When she posted an engineering role for a portfolio company, it drew 15,000 views and 700 completed applications.
In this workshop, Claire breaks down how founders can use content to build credibility, attract customers and talent, and become a trusted voice in their industry without sounding forced or promotional.
You'll learn:
👉 How to find a point of view people actually want to follow
👉 How to turn your expertise into compelling short-form content
👉 What makes people stop scrolling
👉 How to explain complex ideas simply
👉 How content supports recruiting, fundraising, and customer acquisition
👉 How to stay consistent without it becoming a full-time job
Not a panel. Not generic personal branding advice. A practical workshop from someone who built a major media platform while working as an investor.
Come for the lesson, stay for the conversations after.
About Claire Zau
Claire is a Partner & New Media at Lightspeed, where she invests at pre-seed and seed, shapes the firm's new media strategy, and co-hosts Lightwork, Lightspeed's weekly AI podcast. Before Lightspeed, she spent six years at GSV Ventures, where she became the firm's youngest partner and led its AI investment focus. She was named to Forbes 30 Under 30 for Venture Capital.
Lightspeed manages $40B+ in assets and has backed Anthropic, Snap, Wiz, Rubrik, and Abridge. Claire sits at the intersection of investing, storytelling, and distribution, which gives her a rare view into how founders build trust before they ever enter a pitch meeting.
What should I expect?
6:30–7:00 Arrival, drinks, networking
7:00–7:45 Workshop with Claire Zau
7:45–8:05 Q&A
8:05–9:00 More drinks and conversation
Sponsors
Folio is the content creation platform built for founders and content creators. It turns your camera roll into social content in minutes, helping you grow your brand without spending hours editing.
🧠 About Founders on Tap
Founders on Tap brings founders together for practical workshops in some of the coolest venues in the city. After building our community in San Francisco, we're officially launching in NYC.
Each session goes deep on one useful topic: community, GTM, fundraising, founder-led content, automation, first customers. No panels, no surface-level advice.
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