​A reflection on what design has been, how it is changing, and what it must carry forward.

​Design is changing. Its tools are more accessible, more roles shape design outcomes, and designers are working across wider organisational, strategic and technological contexts.

​But design is more than its tools or outputs. Its value also lies in how it observes, interprets context, exercises judgement and considers consequences.

​EPC Design Dialogues brings designers, leaders and those who work alongside design together to examine this shift through three connected conversations.

​The Programme

​08:30-08:45 • Arrival

​08:45-09:30 • Panel Discussion
The Evolving Value of the Designer

​When execution becomes faster and more accessible, where does the designer’s value move?

​A panel examining what organisations now expect from designers, which contributions are becoming more important, and what growing designers should understand about the professional reality ahead.

​Panellists
1. Simon Dixon, Co-Founder, DixonBaxi
2. Angelina Severino, Group Design & UX Lead, Lebara
3. Yolanda Martin, VP of Product Design, Jigsaw

​9:45-10:30 • Panel Discussion
The Evolving Relationship Between Designers and Non-Designers

​How is the relationship changing when more people can shape design outcomes?

​A panel reflecting on how expertise, critique, trust, authorship and decision-making are changing—and how broader participation can strengthen design without diminishing its deeper capabilities.

​Panellists
1. Thom Cowell, UKI Design and Digital Products Head of Creative, Accenture Song
2. Martin Dowson FRSA, Managing Director, Liminal Design Office, Scotland
3. Ashton Snook, Head of Design & Research, Vodafone

​10:45-11:45 • Panel + Participatory Discussion
The Evolving Responsibility of Design

​As design’s influence expands, what must it become more responsible for?

​A participatory discussion with design leaders and everyone in the room. Together, we will examine what design is accountable for across the behaviours, systems, cultures and futures it helps shape.

​Participating Leaders
1. Dr Idrees Rasouli, Associate Professor of Design and Urban Innovation, Anglia Ruskin University, Cambridge
2. Simon Gough, Director, Redfront
3. Alberta Soranzo, VP, Design, Experience and Research, Elsevier

​11:45-12:00 • Closing Remarks

​Choose Your Pass

• ​Session 1 Pass — Access to The Evolving Value of the Designer

• ​Session 2 Pass — Access to The Evolving Relationship Between Designers and Non-Designers

• ​Session 3 Pass — Access to The Evolving Responsibility of Design

• ​Full-Event Pass — Access to all three sessions

​The Full Event Pass is for those who want more than an isolated conversation. It offers a fuller understanding of how professional value, collaboration and responsibility influence one another—and the opportunity to contribute to the concluding participatory discussion with the context of the entire programme.

​https://londondesignfestival.com/activities/design-dialogues

​About EPC (Extended Pack Collective)

​This event is part of EPC’s continuing inquiry into the future of design and designers.

​EPC brings together practitioners and thinkers to examine important shifts in the field, connect perspectives across organisations and disciplines, and carry the resulting knowledge forward.

​Note

​Photography and Filming
This event will be documented through photography and video. By purchasing a ticket and attending, you acknowledge that you may appear in event photographs, recordings, and related communications published by EPC and its event partners.

​Cancellations and Refunds
All ticket purchases are final. Tickets cannot be cancelled, refunded, or exchanged once purchased.