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Cover Image for From Collapse to Command: Thriving as a Full-Stack Marketer in the AI Era
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From Collapse to Command: Thriving as a Full-Stack Marketer in the AI Era

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San Francisco, California
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About Event

Join Us for an Exclusive Executive Dinner & Discussion


From Collapse to Command: Thriving as a Full-Stack Marketer in the AI Era


The Ortus Club and Contentful invite San Francisco's marketing leaders to an evening of great food, candid conversation, and peer-to-peer knowledge sharing. This intimate roundtable dinner brings together senior marketers who are navigating one of the profession's most defining shifts — the collision of AI, content overload, and shrinking resources. Expect a relaxed yet stimulating atmosphere where you can exchange strategies with fellow executives, challenge conventional thinking, and leave with ideas you can act on.

Attendance is complimentary and by invitation only.


The Topic

From Collapse to Command: Thriving as a Full-Stack Marketer in the AI Era

Welcome to the era of the Great Content Collapse. More content, more channels, fewer resources — that's the new normal. The marketing funnel has flattened, buyer journeys are starting without you, and a flood of generic AI-generated material is eroding trust and engagement across every digital touchpoint.

At the same time, teams are being pushed to do more with less, faster than ever. But within this disruption, a new breed of marketer is emerging: the Full-Stack Marketer — equal parts strategist, technologist, data analyst, and storyteller. These professionals are turning content overload into competitive advantage by rethinking how content is created, personalised, and delivered. With AI as a co-pilot rather than an autopilot, they're rebuilding brand trust in a landscape where attention is scarce and credibility is everything.

Over dinner, an expert moderator will guide discussion around questions including:

  • How can marketers adapt to a world where top-of-funnel discovery starts in generative AI systems, not search engines?

  • What does it take to become a full-stack marketer — and how do you lead that transformation within your team or organisation?

  • How can AI be used to enhance trust and originality, rather than contribute to the noise?


The Evening

  • 6:30 PM — Arrival of guests and reception

  • 7:00 PM — Welcome by The Ortus Club

  • 7:10 PM — Short address by Contentful

  • 7:15 PM — Discussion instigated by the moderator and continued by the group over dinner

  • 8:15 PM — Discussion brought to a close

  • 8:30 PM — Guests are encouraged to continue networking


Who Should Be in the Room

This dinner is designed for senior marketing leaders who are actively navigating the intersection of AI, content strategy, and brand building. If you're responsible for steering marketing vision, operations, or creative direction at your organisation, this conversation is for you.


Current Attendees Include

  • Vice President Product Marketing, Sales Cloud — Salesforce

  • Sr Director, Marketing Analytics — 8x8

  • VP Marketing — SoundThinking

  • Director of Market Strategy, Marketing Cloud — Salesforce

  • Head of Product Marketing, DynamoDB — AWS

  • Head of Industry, Google Marketing Platform — Google

  • Head of Product Strategy & Operations, Workspace GenAI — Google

  • Global Head of Marketing, Ecosystem Partners — TCS

  • Head of Evisort Marketing & Specialized Products GTM — Workday Adaptive Planning

  • Director of Product Marketing — Snowflake

  • Head of Brand & Campaigns, AMER — ServiceNow

  • Sr Director, Demand Generation — Databricks

  • VP Marketing, Commerce Cloud — Adobe

  • Head of Customer Marketing — Twilio

  • Director of GTM Strategy — Confluent


How to Join

Attendance is complimentary and by invitation only. If you've received an invitation, simply confirm your attendance through the link provided. If you'd like to request a seat, get in touch with The Ortus Club team. Once confirmed, you'll receive a calendar invite with the venue details and everything you need for the evening.


The Host

Contentful is a leading composable content platform that empowers brands to create, manage, and deliver digital content at scale. For this discussion on thriving in the AI era, Contentful brings a unique perspective on how modern content infrastructure enables marketers to move faster, personalise smarter, and maintain brand integrity in a rapidly shifting landscape.


The Organisers

The Ortus Club runs executive knowledge-sharing events worldwide, bringing senior leaders together for curated, off-the-record discussions in a relaxed, peer-to-peer setting.

Location
Please register to see the exact location of this event.
San Francisco, California
Avatar for The Ortus Club
Presented by
The Ortus Club
21 Going